The DM Lead Mentorship Programme
18 complete mastery courses. One mentor. One path from zero to your first paying client.
Most people buy a course, watch three videos, and stop. This is not that. You get the entire digital marketing, ecommerce and AI stack in the right order, plus live mentorship that tells you exactly what to do next. Everything taught by Rohith Sasanken, who has run campaigns for 300+ clients across India and the GCC.
Lifetime access. Learn in Malayalam. Start today, learn at your own pace.
Watch this before you enrol
Three minutes. What is inside the programme, who it is for, and what you will be able to do at the end.
You do not have a skill problem. You have a sequence problem.
You have watched free YouTube videos. Maybe you bought a ₹499 course. You learned a little about Meta Ads, a little about SEO, a little about AI tools. And you still cannot charge anyone money for it.
That is not your fault. Free content teaches topics. It does not teach the order. Nobody tells you that SEO without GA4 is guesswork, that Meta Ads without a landing page is a leak, that an AI tool without a strategy is a toy.
Scattered learning
You know pieces of ten platforms and the whole of none. Clients pay for complete outcomes, not partial knowledge.
No one to ask
The moment a campaign underperforms, you are alone with a dashboard and a guess. There is no mentor on the other side of the screen.
Nothing to sell
Learning ends and nothing changes. No offer, no portfolio, no first client, no income.
The complete stack, in the right order
18 mastery courses
Not previews. Full courses, each one sold separately on the platform, bundled here into a single path.
Live mentorship
Direct access to ask what is not working in your campaign, your site, or your offer, and get a real answer.
Frameworks and templates
The same campaign structures, keyword frameworks, audit checklists and AI prompts used on live client accounts.
Lifetime access and updates
Platforms change every quarter. When a course is updated, you get it. No repurchase.
Screenshot proof shown inside the programme.
Rohith Sasanken
Founder & CEO, Codestratz Advertising and Codestratz B-School
I finished an engineering degree in electronics and communication that I was never interested in. In 2015 I moved into digital marketing, because I could already see what had happened in Singapore and Malaysia was about to happen in India.
Over the next 12 years I worked with more than 10 agencies and built the full stack: SEO, Google Ads, Meta Ads, content marketing, email marketing, WhatsApp automation, Google My Business, Google Merchant Center, ecommerce, print on demand, marketing automation and now agentic AI. More than 300 clients across Kerala, India and the GCC.
By 2021 I was earning 1.67 lakh a month working for someone else, and I was not happy. Not because of the money. Because I knew I was not using my potential. I was building someone else\'s dream.
So I built Codestratz. Now I run an agency and a B-School, and I spent close to 5 lakh rupees in two years just learning, because that is the only thing that compounds.
I am not going to tell you this is easy. I will tell you one thing I know for sure: if you give this two months of real work, you can make money online. That is the promise. Everything else is up to you.
Everything inside the DM Lead Mentorship Programme
20 complete mastery courses, grouped into 4 tracks, sequenced so each one builds on the last.
| Track | Courses | Focus |
|---|---|---|
| 1. AI Foundation | 4 | Build the AI advantage before anything else |
| 2. Paid Traffic | 5 | Buy attention profitably on every major platform |
| 3. Organic Growth | 7 | Own free traffic through search, content and video |
| 4. Ecommerce and Monetisation | 4 | Turn traffic into stores, sales and income |
Start here. Every hour you spend in this track makes every hour in the next three tracks faster.
The starting point for someone who has never used AI beyond asking ChatGPT a question. By the end you will understand what AI can actually do for a business, not what the internet says it can do.
- What AI is and how it works, explained without technical jargon
- The difference between chat AI, image AI, video AI and agentic AI
- How to write prompts that produce usable output on the first attempt
Outcome: You stop being scared of AI and start using it as a daily working tool.
Included in your enrolmentForty plus AI tools, tested, filtered and taught with real use cases, so you know exactly which tool to open for which job.
- The 40+ tool stack for writing, design, video, research and analysis
- Which tools are worth paying for and which free versions are enough
- Building a personal AI workflow that saves you hours every week
Outcome: You can do the work of a small team on your own.
Included in your enrolmentClaude is the tool the top one percent of marketers are quietly using to do agency level work alone. This course teaches it end to end for marketing, paid ads and SEO, not as a chatbot but as a working system.
- Projects and Memory: a permanent context system so Claude knows your business, clients and voice
- Claude Code: building landing pages, dashboards and internal tools with no dev background
- Paid Ads Intelligence: auditing accounts, analysing creatives, writing copy at scale
Outcome: You do the work of a five person team on your own. This is the single biggest leverage course in the programme.
Included in your enrolmentBuild working websites, landing pages and small apps by describing what you want, with zero coding background.
- Prompting a complete landing page from a blank screen
- Iterating, debugging and fixing what the AI gets wrong
- Turning this skill into a paid service for local businesses
Outcome: You can ship a client's landing page in a day instead of quoting for a developer.
Included in your enrolmentThis is where the money is made. Five platforms, taught the way an agency actually runs them.
Build high ROAS Facebook and Instagram campaigns using the exact account structure used on live client accounts.
- The campaign architecture that actually scales: one scaling CBO, one testing ABO
- Audience research, cold, warm and hot audience layering
- Reading the metrics that matter and diagnosing why a campaign is failing
Outcome: You can take over a client's ad account and know what to change in the first hour.
Included in your enrolmentFill your funnel with intent based traffic from Search, Performance Max, Display and YouTube.
- Keyword research and match type strategy that controls wasted spend
- Conversion tracking setup and smart bidding without losing control
- Search term reports, negative keyword workflows and monthly optimisation
Outcome: You can run a profitable search campaign for a local business or an ecommerce store.
Included in your enrolmentUse AI to write, test and optimize your ad campaigns at 10x speed across all platforms.
- Prompting for high-converting ad copy and headlines
- AI image generation for scroll-stopping creatives
- Using AI for deep audience research and persona building
Outcome: You can launch high-performing ads in minutes instead of hours.
Included in your enrolmentMaster the platform where the world's most influential people hang out and drive high-intent traffic.
- Twitter ad formats: Promoted Ads, Follower Ads, and Takeovers
- Targeting by keywords, followers, and interests
- Building a high-trust brand through strategic ad placements
Outcome: You can tap into a high-intent audience that your competitors are ignoring.
Included in your enrolmentThe B2B channel almost nobody in Kerala offers as a service, which is exactly why it is worth learning.
- Targeting by job title, company, industry, seniority and skills
- Lead gen forms and why they convert better than external landing pages
- Positioning LinkedIn Ads as a premium service to B2B clients
Outcome: You can charge a higher retainer because you offer a channel your competitors do not.
Included in your enrolmentPaid traffic stops the day you stop paying. This track builds the asset that keeps working.
Unlock search traffic with the same audit and strategy process used on live client sites.
- Technical SEO: crawling, indexing, site speed, Core Web Vitals
- AEO and GEO: getting cited by ChatGPT, Perplexity and AI Overviews
- Running a full site audit and delivering it as a client document
Outcome: You can audit any website and hand the owner a paid strategy document.
Included in your enrolmentThe fastest service to sell to local businesses, and the fastest result you can show them.
- Local ranking factors and the map pack
- Review generation systems and responding to negative reviews
- Tracking calls, direction requests and messages as real business results
Outcome: You can take a local clinic, salon or restaurant into the top three of the map pack.
Included in your enrolmentThe complete Merchant Center blueprint, because Shopping campaigns fail at the feed level, not the campaign level.
- Product feed creation, structure and required attributes
- Fixing disapprovals and diagnostics the fast way
- Connecting Merchant Center to Ads for Shopping and Performance Max
Outcome: You can launch a Shopping campaign for any ecommerce client without a developer.
Included in your enrolmentCreate, distribute and repurpose content that pulls buyers in instead of chasing them.
- The content pillars framework and a 30 day calendar you can reuse
- Repurposing one asset into ten pieces across platforms
- Using AI to draft while keeping your own voice
Outcome: You never sit in front of a blank screen wondering what to post.
Included in your enrolmentMaster the world's most popular messaging app for business growth, automation, and customer retention.
- Setting up WhatsApp Business API and automation flows
- Building a broadcast list that actually gets read
- Using WhatsApp for lead nurturing and closing sales
Outcome: You can automate your customer communication and drive sales through chat.
Included in your enrolmentLearn the sales psychology that converts a stranger into a paying client. The skill that decides whether everything else you learned earns money.
- The discovery call framework: diagnose before you prescribe
- Handling the four objections: price, trust, timing, competitor
- Follow up sequences and closing
Outcome: You can book and close your first client instead of waiting for referrals.
Included in your enrolmentBuild a channel that ranks, retains and sells, on the platform with the longest content shelf life.
- YouTube SEO: titles, descriptions, tags and how the algorithm actually ranks
- Scripting for retention and the first 30 seconds
- Monetisation: AdSense, sponsorships, and selling your own offer through video
Outcome: You can launch and grow a channel for yourself or for a client.
Included in your enrolmentTraffic is worthless until something converts it and someone pays you. This track closes the loop.
Master the art of selling physical and digital products online, from sourcing to scaling your own brand.
- Product research and selection for high-margin sales
- Building a high-converting ecommerce funnel that scales
- Inventory management and logistics for a seamless operation
Outcome: You can launch and scale your own ecommerce brand or manage one for a client.
Included in your enrolmentBuild a professional, conversion focused Shopify store from a blank account, no developer needed.
- Theme selection, customisation and section editing
- Essential apps, and which ones slow your store down
- Charging for Shopify store builds as a service
Outcome: You can deliver a complete client store and invoice for it.
Included in your enrolmentMeasure everything properly. This is the course that separates a marketer from a guesser.
- Google Tag Manager: containers, tags, triggers and variables
- Tracking buttons, scroll depth, form submissions and purchases
- Building a client reporting dashboard that shows business outcomes
Outcome: Every campaign you run after this is measured, so every decision is defensible.
Included in your enrolmentBuild the one channel you own, so a platform ban never takes your business with it.
- List building, lead magnets and opt in strategy
- Automations: welcome series, abandoned cart, win back, post purchase
- Metrics: open rate, click rate and revenue per email
Outcome: You can turn an existing list into revenue in a week.
Included in your enrolmentTotal standalone value of the 20 courses: ₹19,980
Your price for all 20 plus mentorship: ₹15,000
Claude Mastery alone is listed at ₹9,999 on the platform. Here you get it, plus 19 more mastery courses and the live mentorship, for ₹15,000.
Get all 20 courses nowThis is built for four kinds of people
The Gulf professional who wants to come home
You have been abroad for years. You want an income that follows you back to Kerala, so the resignation letter is a plan and not a risk.
The complete beginner
You have never run an ad or built a website. The programme starts at zero and does not assume anything.
The stuck freelancer
You are already earning, but you are trading hours for money and the number never moves. This adds the services and the systems that raise your rate.
The business owner
You are paying an agency and you do not know if they are doing a good job. After this, you will.
Who this is not for
If you are looking for passive income with no work, this is not it. The courses are only useful if you open them. If you can give it consistent hours over the next two months, it will pay you back. If you cannot, do not buy it yet.
The mentorship is what makes this different from buying courses
Anyone can sell you videos. The reason people fail is not missing information. It is being stuck at 11pm with a campaign that is not converting and no one to ask.
Live mentorship sessions
Sessions covering strategy, account reviews and Q&A.
Doubt clearing access
Ask your question and get a real answer from someone who runs these campaigns daily.
Templates and frameworks
Campaign structures, audit checklists, keyword frameworks, AI prompt packs, client proposal templates.
Community access
A group of people building the same thing at the same time.
One price. Everything included.
DM Lead Mentorship Programme
Digital products. Access is granted immediately, so refunds are handled per the refund policy linked in the footer.
What students are doing with it
| Master AI Tools | 3,000+ students |
| AI For Everyone | 3,000+ students |
| Meta Ads Mastery | 1,000+ students |
| Google Ads Mastery | 800+ students |
| Vibe Coding Malayalam | 500+ students |
| Digital Product Selling Mastery | 500+ students |
Enrolment numbers from the Codestratz B-School platform.
Why this and not the alternatives
| DM Lead Mentorship | A ₹999 single course | Offline institute | Free YouTube | |
|---|---|---|---|---|
| Number of skills covered | 18 mastery courses | 1 | 4 to 6 | Scattered |
| Sequenced learning path | Yes | No | Yes | No |
| Live mentorship | Yes | No | Sometimes | No |
| Taught by an agency owner | Yes | Varies | Rarely | Rarely |
| Learn in Malayalam | Yes | Varies | Yes | Rarely |
| Lifetime access | Yes | Yes | No | Yes |
| Cost | ₹15,000 | ₹999 each, ₹17,982 for all | ₹40,000 to ₹1,50,000 | Free, and it shows |
The 18 courses alone cost ₹17,982 if you buy them separately. The mentorship is not sold separately at all.
Questions before you enrol
You already know what you want to build. This is the shortest route to it.
18 mastery courses. Live mentorship. Lifetime access. One payment of ₹15,000.
Enrol Now at ₹15,000Instant access. Start the first course today.